What Startups Should be Looking for When Hiring a Digital Marketer |
Posted: July 18, 2017 |
Hiring a digital marketer to join your startup team may be one of the best steps that you can take to take your marketing campaigns and your brand image to the next level. Digital marketers generally have a considerable amount of responsibility in even a small company, and this includes driving traffic to the website and developing a solid online brand image. It also includes using all relevant social media outlets to raise awareness, to drive sales, to analyze key data, to monitor the target audience’s trends and much more. As you can imagine, your ability to hire the right individual to complete these and other urgent marketing tasks is vital to the success of your new business. When you are interviewing candidates and trying to decide who you should add to your team, keep these points in mind. Preferences Toward Certain Types of Digital Marketing Media It can be difficult to be an expert in all things, and many digital marketers have a tendency to focus more heavily on one or several types of media and to disregard others. In some cases, a digital marketer’s tendencies may work well for your business. For example, if your target audience does not use Linked In frequently, it may not be detrimental to hire a digital marketing expert who shies away from using this platform. However, the opposite situation can be true as well. Therefore, it is critical that you learn more about the candidate’s online marketing tendencies and preferences before extending a job offer. The Ability to Generate Great Results Ideally, you will state experience requirements for successful applicants on your job listing. Experience is critical in this type of position, and you can analyze the individual’s job history and performance from other types of marketing projects to learn about his or her abilities to generate desirable results. Ask the individual to provide you with analytic information about past performance if possible as part of the hiring process. The Ability to Stay Focused Many office environments can be hectic and stressful. Your team, for example, may be stressed about succession management one day or may have a very unhappy customer that is causing grief throughout the office. During such intense situations, the digital marketer must always remain focused on his or her tasks. Remember that the individual may need to analyze details from a wide range of campaigns and platforms at the same time, and there is no room for mistakes in this type of position. If you have a noisy or disruptive office environment, ensure that this will not be a problem for the candidate. A Tendency to Work Well in Tense Situations Digital marketers may feel a great deal of pressure on their shoulders. After all, there may be times when management needs to know why website traffic is down or why online sales are lower after a specific campaign. The digital marketer must carefully analyze data under these stressful situations to identify the problem and to come up with a successful solution to overcome the problem. The ideal candidate will not break down or lose focus during these heated times. As you can see, there are many factors that you want to look for when hiring a digital marketer to join your startup team. Young startups generally will benefit from heavily investing in marketing and advertising as well as in developing a great brand. Furthermore, online marketing is usually more cost-effective than other types of marketing and advertising available. While it seemingly makes excellent sense to hire a digital marketer, you understandably want to hire the right professional for the job. Devise a list of interview questions to learn more about candidates in these particular areas. Consider setting up an analytical test for candidates to pass as well. By following these steps and by focusing your attention on these factors, you can more easily make a great hiring decision.
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